The Baltimore Ravens used their conversational AI platform as an opportunity to advance their branding by naming it Flockbot. The "Flock" is the nickname traditionally given to Ravens fans. By giving the platform a unique name synonymous with their fans, the Ravens created a sense of personalization that some consider impossible with automated technology.
The Ravens also installed a food and beverage finder that allows fans to ask questions about the variety of food and drinks offered at the stadium, food kiosks locations, prices, and wait times, and then order directly from the chat. Since this can all be done from the seat, fans avoid missing time watching the game.